OREO STUF SCAN

Black and white is the most popular colorway in the shoe world, and the name of this colorway? Oreo. That’s right! For years sneakerheads and shoe brands have been using Oreo’s name name for free, so we decided to hijack their sneakers!

Delivering a unique AR experience that allowed us to turn every Oreo colorway sneaker into a commerce opportunity. By collecting the data of the most popular sneaker releases, we turned every shoe into a coupon. All people had to do was scan a pair on the streets, in-store or even on a website.

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Clios - 1 x Bronze, 7 x Shortlist
Cannes Lions - 1 x Shortlist
One Show - 3 x Merit
D&AD - 1 x Wood Pencil, 1 x In Book/Shortlist
LIA - 1 x Bronze, 1 x Finalist