SNICKERS
HUNGER SUPPORT GROUP

We created the first ever AI-powered hunger detector, using a facial recognition algorithm to scan a database of hunger traits on hungersupport.com.

Snickers labels were updated to match our Hunger Supports traits: SAVAGE, HANGRY, DRAINED, SENSITIVE, DRAMATIC and EMOTIONAL while TVCs and digital films directed customers to our Hunger Support website.

We streamed live Hunger Support sessions during typically hungry times of the day, giving discount coupons to Hunger Support members so that they could get back to being themselves.

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Sales of SNICKERS bars up 16%
Over 300,000 website visits
3X Click Through Rate
Over 10 million video views

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